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If you would like to read more about firain and how I set up my store, please do read ‘How to start an online lifestyle store’ on the 91 magazine blog where author Huma qureshi interviewed me as well as TABARA N’DIAYE, SHOP OWNER OF la basketry and EMILY MATHIESON, SHOP OWNER OF AERENDE.

if you LIKE podcasts, you’LL ENJOY THE CHAT BETWEEN PRODUCTIVITY MENTOR Josephine bROOKS AND i IN EPISODE 8 OF HER podcast oN THE mAKE: ON WHOLESALE AND SELLING HANDMADE PRODUCTS ONLINE. iT WAS MY FIRST TIME BEING RECORDED FOR A PODCAST AND I WAS NERVOUS BUT i HOPE YOU’LL FIND SOME USEFUL TIPS!

THE firain STORY 

hello, I'm Jo mccarthy, the owner of firain. 

i come from a long line of globetrotters and nomads. They have nourished my creativity and handed down to me a contradiction that many of us seem to share: an equal love for wild-spirited adventures and the deep sense of comfort found by creating a 'home', wherever that may be.

I've learned from my years of upping sticks and living in five different countries that home shouldn't be bursting with stuff - it should be layered with well-loved pieces that you'd happily pack in a case, on to the next place, if that's where life takes you. 

in the autumn of 2017, my husband Ben and i were packing our own cases from adventures overseas and relocating to the beautiful north wales coast. the time was right for me to flex my creative muscles and establish my own small business in the form of an online shop. through my shop, i can share this ethos of celebrating exploration and adventure whilst being rooted by the joys and solace of home.

when choosing a name for the shop, The ancient welsh word 'firain' came to us. meaning 'good, noble, fair and fine', for us it evokes the feelings of provenance, integrity and authenticity. i look for HANDMADE pieces that are not only uplifting to use, but are made in an ethical way BY PASSIONATE CREATIVES - MANY OF WHOM RUN VERY SMALL BUSINESSES THEMSELVES. READ MORE ABOUT THEM IN THE MEET THE MAKERS SECTION. i can help you find the most beautiful handmade gifts for yourself and others. 

it means so much to me that you are part of the firain story. thank you for being here. 

FIRAIN LOVES...

HANDMADE - knowing that a real, imaginative, talented person has designed and created an item for you is so much more exciting that buying something mass produced. thank you for being loyal supporters of handmade wares and supporting small businesses. 

friendship - navigate these crazy days with beautiful people by your side. share your tales on hand-written notes and treat your friends to precious gifts that uplift the soul. 

wild-spirited adventures - absorb, explore, learn, seek. be passionately interested in the phenomenal world around us. let it inform your choices and shape your home. 

the comforts of home - home should be a place to recharge. SLOW THINGS DOWN. take your time to gently layer your home with textiles and crafts made with care and genuine creativity by energetic and ethical artisans. 

the EVERYDAY CELEBRATIONS - don't wait for the big moments to celebrate. be grateful for the small blessings. take note of the reasons for joy and show it through thoughtful gift-giving.